Nike

Nike is as hot as some of the athletes who endorse it. But can it handle the resurgent competition from Adidas, Reebok and others nipping at its heels?

According to company lore, one of the most famous and easily recognized slogans in advertising history – “Just Do It” – was coined at a 1988 meeting of Nike’s ad agency Wieden and Kennedy and a group of Nike employees. Dan Weiden, speaking admiringly of Nike’s can-do attitude, said, “You Nike guys, you just do it.” The rest, as they say, is history. Nike went ahead and just did it.

Nike has always been associated with sporting success. It pays millions of dollars to the best global athletes to endorse its products from Michael Jordan to Tiger Woods.

Read More